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Speed optimisation: from nine seconds to under two

Most slow WordPress sites are carrying three page-builder add-ons, unsized images and a server on another continent. We take out what is not needed, size every image and move the site closer to your customers. The design does not change; the wait does.

What it covers
What you receive
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How long it takes

Audit

Lighthouse and real-device tests on mobile data, a list of every file each page loads and where it comes from, and a written report naming the three changes that matter most, with the score each is likely to add.

Plugin diet

Removing plugins that overlap, replacing page-builder widget packs with plain code, and deleting the scripts nobody owns anymore: chat widgets, old pixels, sliders showing one slide.

Images and fonts

Every image resized for the screens it appears on, converted to WebP and loaded only when it is about to be seen; fonts reduced to one family in two or three weights and hosted on your own site.

Caching and hosting

A page cache so the server does not rebuild the page for every visitor, a content network with a Lagos edge so files travel a short distance, and HTTP/2 or 3 so they travel together.
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  • Before and after report with numbers
  • Optimised images in the media library
  • Core Web Vitals passing on mobile
  • Plugin and script inventory
  • Caching configured and tested
  • Monthly re-check on Emerald and Diamond
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A real example
Before
After
Load complete (mobile data)
9.7 s
1.8 s
Page weight
2.8 MB
0.7 MB
CSS and JS files
59 and 39
3 and 2
Lighthouse mobile
31
94
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  • An audit takes two business days. Most optimisations are done within a week; a rebuild on a lighter theme is quoted separately.

01

Days 1 to 2

Audit

Two business days. Every file each page loads, where it comes from, and the three changes that matter most, with the score each is likely to add and a fixed price for the work.

02

Days 3 to 7

Fix on staging, then measure

Plugins removed, images resized, fonts self-hosted, caching and the content network configured, all on a copy of the site first. The same phone-on-mobile-data test as the audit, before and after.

03

Day 8 onward

Keep it fast

The changes go live overnight. On Emerald and Diamond the monthly check reports the mobile score and page weight so the site does not drift back.
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How we do it

Measure on the phone your customer holds

Office wifi on a laptop tells you nothing. We test every page on an ordinary Android phone over mobile data, in Lagos, and record the number before we touch anything. The same test after the work is the report. Dilevant went from 9.4 seconds to 1.8 on that test, and those are the numbers in the case study.

Take out before you add in

Most slow sites are carrying weight, not lacking a trick: four add-on packs loading ninety files, photos at camera size, three font families in four weights. So we remove first. Then we optimise what remains, and only then talk about caching and servers, because a caching plugin on a bloated page is a faster way to deliver a slow page.

Keep it fast afterwards

A site gets slow again one plugin at a time. Images are resized automatically on upload. The plugin list is reviewed every quarter with a reason written next to each one. The monthly check on Emerald and Diamond reports the mobile score and the page weight, so a change that adds half a second is noticed in weeks rather than years.

You need this when

  • Your site takes more than three seconds to become readable on a phone outside the office.
  • The PageSpeed mobile score is under 50.
  • Your developer says the slowness is normal for WordPress.
  • Visitors from ads leave before the page loads, and you are paying for every one of them.

What it costs

The audit is ₦40,000, takes two business days and comes with a fixed quote for the fixes, which usually fall between ₦60,000 and ₦150,000 depending on how much has to be rebuilt. Sites on Emerald and Diamond get the monthly re-check included; Diamond includes the fixes. If the audit finds that only a rebuild on a lighter theme will get the site under two seconds, we say so before you pay for optimisation that would not.
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Built for these industries

The same service, shaped for the business. Each page shows what matters in that industry and the plan that usually fits.
  • E-commerce & retail
  • Media & entertainment
  • Real estate
  • Hospitality & travel
  • All 32 industries →

Questions about this service

No. The design stays; what changes is the code and the files behind it.

Usually the page itself: too many plugins and unsized images. The audit shows exactly which.

Every site we host scores 90 or above on mobile. For sites we do not host, the audit states what is achievable before you pay.

 

Readable in under two seconds on mobile data and a PageSpeed mobile score of 90 or above. Every site we host meets both; that is the target for optimisation work too.

It can, which is why every removal happens on a staging copy first and every page is checked afterwards. Where a plugin does real work, it stays, or it is replaced with a lighter one that does the same job.

 

The fixes are permanent, but the habits that made the site slow are not. The monthly check exists to catch the next 4MB photo before it costs you customers.

What to have ready before the call

Rough notes and phone photos are enough to start. The launch date in your quote counts from the day we have them.
  • Your website address and administrator access to WordPress.
  • Access to the hosting account, or the name of the host.
  • The pages that matter most to the business (the ones ads land on, the checkout).
  • Any speed report you already have.

Plans that include it

Emerald

Monthly speed check

Diamond

Monthly check and fixes

One-off

Audit ₦40,000; fixes quoted

“Our old site took six seconds to open. Spinah rebuilt it and moved the hosting, and now it opens in under two. Enquiries doubled in the first month, and every one tells us which property it is about.”
Taofeek Azeez
Propsult Realty

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