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Industries

Websites for 32 industries, grouped by the job the site has to do

Find your kind of business and you will see a real site we built for one like it, the features that matter, and the plan that usually fits. Three jobs: selling, taking enquiries, and publishing.

    End of Content.

    Sell online

    Products, orders, delivery

    Stores and catalogues where the site takes the order and the payment. Usually Diamond, or a one-off e-commerce build.

    E-commerce & retail

    Stores with Paystack checkout and delivery zones.
    Example: Shop Africana

    Food & beverage

    Menus, orders, WhatsApp ordering, delivery partners.
    Ruby or Diamond

    Beauty & personal care

    Bookings, product sales, before-and-after galleries.
    Ruby or Diamond

    Fashion & apparel

    Lookbooks, sizes and variations, pre-orders, WhatsApp orders.
    Diamond

    Automotive

    Inventory listings, finance enquiries, service booking.
    Emerald or Diamond

    Manufacturing

    Product catalogues, distributor enquiries, spec sheets.

    Emerald

    Transport & logistics

    Quote forms, tracking links, fleet pages.
    Ruby or Emerald

    B2B & D2C brands

    Wholesale portals, dealer locators, brand stores.
    Diamond or custom

    Hospitality & travel

    Room and tour bookings, galleries, reviews.
    Emerald or Diamond

    Agriculture & agribusiness

    Produce catalogues, bulk orders, farm stories, investor pages.
    Emerald or Diamond

    Take enquiries

    Trust, credentials, contact

    Service businesses where the site has to earn a call or a form. Usually Ruby or Emerald.

    Legal

    Practice areas, lawyer profiles, consultation booking. Emerald
    Emerald

    Finance & fintech

    Product pages, calculators, secure enquiry forms.
    Emerald

    Insurance

    Policy pages, quote forms, claims guidance.
    Ruby or Diamond

    Healthcare

    Services, doctors, appointment booking, patient forms.
    Ruby or Emerald

    Real estate

    Listings with filters, agent pages, WhatsApp enquiries.

    Example: Propsult Realty

    Construction & engineering

    Project galleries, capability statements, tender enquiries.

    Emerald

    Professional services

    Consultancies, accountants, agencies: credibility and contact.

    Example: Contentika

    Government & public sector

    Accessible information sites, notices, downloads.

    Custom

    Energy & environment

    Project pages, impact data, partner enquiries.

    Emerald

    Events & weddings

    Packages, galleries, availability enquiries, vendor lists.

    Ruby

    Telecoms & IT services

    Service catalogues, coverage, support portals, plans.
    Emerald or Diamond

    Publish and teach

    Content, courses, community

    Sites where content is the product. Emerald for blogs; custom builds for courses, memberships and platforms.

    Education

    School sites, course catalogues, LMS platforms.
    Emerald or custom

    Media & entertainment

    Publications, video hubs, event listings.
    Example: UEEx Blog

    Art & culture

    Portfolios, galleries, ticketing.

    Ruby or Emerald

    Non-profits

    Donations with Paystack, programmes, annual reports.
    Example: CareBridge Foundation

    Affiliate & niche sites

    Review sites, comparison tables, fast article templates.
    Example: Solevant

    SaaS & software

    Product marketing sites, docs, changelogs.
    Emerald

    Crypto & Web3

    Exchange blogs, token sites, education hubs.
    Example: UEEx Blog

    Sports & fitness

    Class schedules, memberships, online coaching.
    Ruby or custom

    Religious organisations

    Service times, sermons, giving, events.

    Ruby or Emerald

    Photography & creative portfolios

    Portfolios, packages, booking, client galleries.
    Ruby

    Personal brands & portfolios

    Speakers, consultants, creators: one page that works hard.
    Example: Isreal Oyarinde

    Your industry not listed?

    Every business fits one of the three jobs

    If the site should take orders, it follows the Sell pattern. If it should earn a call or a form, Serve. If content is the product, Publish. The features, plan and timeline follow from that.

    Describe your business