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Wordpress Outsourcing: Finding the Perfect Developer in the WordPress Marketplace

| April 14, 2023

How to start web design using wordpress

For years, WordPress has held the title of most popular content management system (CMS) in the world. WordPress is so widely used that it powers the majority of well-known websites. The Walt Disney Company, the New York Times, BBC News, and so forth are a few examples. 

There is no doubt that WordPress is the best option because a website speaks for your company. But in order to fully benefit from this treasure trove, you must pay attention to the WordPress development specialists to complete the technical side.

In this blog post, we’ll talk about how small businesses, entrepreneurs, and digital agencies can use WordPress outsourcing services to make the most of their budgets, get more online exposure, and improve customer engagement while saving time.

Outsourcing: What is it?

Outsourcing has become a popular trend in the business world today.

In simple terms, it is a technique that entails delegating some tasks and duties to people and organizations outside of your own company. 

An effective way for companies in need of custom functionality to save money and time is by transferring some of their workloads to independent professionals or agencies that specialize in specific areas.

An outsourcer is a person or team of experts who offer their skills to another company rather than an end client.

What WordPress Work to Outsource?

WordPress is a powerful and versatile content management system (CMS). For online business owners looking for a good online presence, standout website services, and development team, outsourcing part of the work can be an excellent option. Some of the work that can be outsourced include;

Theme Development and Design 

Designing and developing a custom theme  is a specialized skill. It requires expertise in HTML, CSS, JavaScript, PHP, and other related coding languages. Hence the need to outsource  to save time.

Custom Plugins

To enhance the custom functionality of your website, you must keep up with plugin updates. This can be tailored to your specific requirements. Outsourcing this work to a dedicated team can be beneficial for businesses. 

Maintenance and Support

Your website needs regular maintenance, updates, backups, and security checks to keep running well. These tasks require expertise to ensure that your website stays up-to-date and secure while freeing up more time for you to focus on other areas of your business.

Search Engine Optimization (SEO)

By giving this work to experienced professionals, you can get the most out of your SEO efforts, boost your conversion rate, and make sure your website ranks higher in search engine results.

Digital Marketing

Your business’ success or failure can depend on how well you run your digital marketing campaign. You can make sure your website is reaching its full potential by outsourcing digital marketing services like content creation, keyword research, and business analytics to digital agencies.

Complete PSD-to-WordPress Conversion

Converting well-organized design files or graphic designs, like a Photoshop design into a WordPress website takes advanced coding skills and knowledge of WordPress standards. In the absence of this skillset within the organization, people with these coding skills can be reached out to through outsourcing.

Manually Code Editing to Add Additional Functionality

Manual coding and editing is an option for online business sites that want to add better user experiences, additional features, and more functionality. Your clients will occasionally request something that is difficult to accomplish with plugins. 

This type of work requires a specialized skill set and can be time-consuming. Outsourcing companies can save precious resources and ensure that the job is done right the first time.

WordPress Client Support for Problems

WordPress can be a tricky platform to navigate, especially for beginners. Many businesses have found success by outsourcing client support tasks such as troubleshooting problems, providing customer services, answering queries, creating help documents, and providing training materials.

How to Outsource WordPress Work

The process of outsourcing WordPress involves several steps, and there is a need to decide what approach you should take when outsourcing. Here are a few paths to follow:

Hire a Freelancer

It’s possible to find experienced WordPress professionals on freelance websites such as Upwork, Fiverr, and PeoplePerHour. This option is cost-effective, but it can take some time to find the right person for you.


  • Cost effective way of getting the job done
  • Can find experienced professionals on freelance websites
  • Flexible payment options and rates
  • Gives room for selection of outsourcing providers on trial basis 


  • Takes time to find and vet freelancers
  • Quality of work may vary depending on the individual hired 
  • May be difficult to communicate project requirements and deadlines

Hire an Agency

Another option for outsourcing WordPress work is to hire a WordPress development agency. Most agencies have their own ideal team of experienced professionals who are experts in certain development projects, like web development from scratch, plugin development, basic theme customization, or SEO optimization. 

This route can cost more than hiring a freelancer, but it offers the advantage of a more comprehensive service.


  • Experienced professionals with specific skill sets
  • Comprehensive service from one source
  • Easier to communicate project requirements and deadlines


  • Costly compared to hiring a freelancer
  • Quality of work may vary depending on the agency hired
  • Potentially difficult to find a good fit for your business needs

Create an In-House Team

For businesses that want to have full control over the development process, creating an in-house team can be a viable option. This requires hiring developers and designers, as well as providing them with the necessary tools and infrastructure.


  • Full control over the development process
  • Develop a deeper understanding of the WordPress platform
  • Can optimize performance and scalability over time as needed


  • Requires more money spent upfront to hire developers and designers
  • Takes longer to get projects up and running compared to outsourcing work
  • Maintenance and updates require ongoing resources

Where to Outsource WordPress Work

WordPress projects can be cumbersome and time-consuming to manage in-house. Outsourcing is an excellent way for businesses to get the most out of their budgets while still ensuring that their website looks great and functions perfectly. In this blog post, we’ll discuss where to outsource WordPress services.


An elite freelance WordPress marketplace, known for rejecting unqualified applicants. Its rigorous guidelines for showcasing only qualified freelancer profiles has helped Codeable establish its popularity among WordPress experts over time. 

There are numerous freelancing opportunities available here, and with a minimum hourly wage is of $80.


Payperhour is a popular freelance marketplace for WordPress outsourcing services. It allows clients to find experienced developers and designers from around the world who can help build custom websites, plugins, or themes. 

They offer flexible payment options that allow businesses to pay only for the time it takes to complete each task. 


Founded in 1999, Upwork is one of the oldest and most trusted freelance marketplaces. It offers an extensive database of skilled professionals from a wide range of disciplines, ranging from web development to SEO marketing. 

Upwork makes it easy for businesses to find experienced WordPress developers who can help build custom websites, plugins, or themes at affordable prices. They also have an escrow system that allows clients to securely pay for the work completed. 

In addition, Upwork offers a Job Success Score which can be used to measure and compare the performance of freelancers. This makes it easier for businesses to find the right professional for their specific needs.  


Fiverr is a versatile freelance marketplace that offers WordPress outsourcing services for businesses of all sizes. It’s an easy way to hire experienced developers and designers who can help build custom websites, plugins, or themes at affordable prices. 

Fiverr also provides buyers with the ability to find feedback from other clients on the freelancer’s performance before hiring 


Let’s not overlook WordPress’ own native jobs platform, either. There, you can easily submit a job and find someone to complete it for you.

Benefits of Outsourcing Wordpress Services


Outsourcing WordPress services can save you money in the long run. The cost of hiring an internal team is usually higher than outsourcing a project to a freelancer or agency.

Flexible Payment Options

With marketplaces like Upwork and Fiverr, you can pay at an hourly rate or per project, depending on your budget. 

Access to Experienced Professionals

By outsourcing the work, you can easily find experienced WordPress developers who will be able to complete your project quickly and to a high standard.

Quality Guarantee

Reputable agencies or freelancers are likely to provide guarantees for their services. This means that you can rest assured that the work will be done to a high standard.

Save Time

By outsourcing WordPress services, you can save valuable time that would have been spent managing and completing the project yourself. This frees up more time for other aspects of your business.

Focus on Core Business

By delegating some of the tasks to an outsourcing agency or a freelancer, you can focus your attention on other areas of the business. This allows you to devote more time and resources to developing new products, services, or strategies that will help your business grow.


As your business grows, you will most likely need to outsource some WordPress tasks. WordPress outsourcing services are a cost-effective way for small businesses and startups to get the most out of their website. 

By delegating some of the work to experienced professionals, you can save time, money, and effort while ensuring that your website looks great and functions perfectly.

Visit Codeable, PayperHour, Upwork, or Fiverr today to get your work across to the appropriate outsourcing service agency. You can take advantage of the outsourcing tips provided above to make any judgments on client selection.  

FAQs on WordPress Outsourcing Services

Do Professional Companies Use WordPress? 

Yes, many professional companies use WordPress for their websites. It is the most popular open-source CMS in the world, powering millions of websites.

What Are the Top 5 WordPress Expert Skills?

The top 5 WordPress expert skills are
1. HTML and CSS
2. PHP and MySQL programming
3. JavaScript and jQuery
4. WordPress theme and plugin development
5. Search engine optimization (SEO)

Is It Expensive to Outsource WordPress Services?

The cost of outsourcing depends on the scope of the project

How Much PHP Do I Need to Know for WordPress?

The amount of PHP programming knowledge you need for WordPress depends on the type of project you want to undertake. A basic understanding is typically enough for most projects, but if you plan to modify existing themes or create your own plugins, then a deeper knowledge will be necessary.